Pink Tourism ：Holidays of Gay Men and Lesbians

Publication subTitle ：Holidays of Gay Men and Lesbians

Author： Hughes   H.L.  

Publisher： CABI Publishing‎

Publication year： 2006

E-ISBN: 9781845931193

P-ISBN(Hardback):  9781845930769

Subject： F59 Tourism Economy;F7 Trade Economy

Keyword： Tourism Industry Sport and Leisure Industries

Language： ENG

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Description

This is a study of gay and lesbian tourism from, primarily, a marketing perspective but italso examines how marketing activity engages with and affects social issues relating tohomosexuality. It includes an overview of the nature of homosexuality and relevant issues that bear upontourism and marketing. Content includes holiday profiles of both gay men and lesbians;supply of related holiday products; popular and non-popular destinations; tour operatorsand accommodation provision; tourism and sex and sexually transmitted infections; barriersand inhibitors to choice including host reactions; appropriate marketing strategies. The book locates gay and lesbian tourism and holiday marketing within a context of current issuessuch as citizenship, identity and consumerism, political activity and distraction, andcontested space and de-gaying.

Chapter

Contents

Acknowledgements

Chapter 1: Introduction

Chapter 2: Homosexuality–its Nature and Characteristics

Chapter 3: Gay and Lesbian Tourists–Profiles and Reasons

Chapter 4: Destination Choice as Risk Avoidance

Chapter 5: Gay and Lesbian Tourism Destinations

Chapter 6: Intermediaries, Accommodation and Attractions

Chapter 7: Marketing, Segments, Surveys and Identity

Chapter 8: Holidays, Marketing and Implications for Homosexuality

Chapter 9: Conclusions and Implications

References

Index

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