Global Wine Tourism ：Research, Management and Marketing

Publication subTitle ：Research, Management and Marketing

Author： Carlsen   J.; Charters   S.  

Publisher： CABI Publishing‎

Publication year： 2006

E-ISBN: 9781845931711

P-ISBN(Hardback):  9781845931704

Subject： F590.7 各类型旅游

Keyword： Tourism Industry Sport and Leisure Industries Sports and Outdoor Recreation

Language： ENG

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Description

Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest wine tourism research and management and marketing strategies. The book highlights the lessons learnt for wine, tourism and related industries and concludes by examining the future of the wine tourism industry.

Chapter

Contents

Contributors

Acknowledgements

Preface

1 Introduction

PART I: THE WINE TOURISM SETTING

2 Do Tourism and Wine Always Fit Together? A Consideration of Business Motivations

3 Land Use Policy and Wine Tourism Development in North America’s Pacific Northwest

4 Enhancing the Wine Tourism Experience: the Customers’ Viewpoint

PART II: WINE TOURISM AND REGIONAL DEVELOPMENT

5 Wine Tourism and Sustainable Development in Regional Australia

6 Emerging Wine Tourism Regions: Lessons for Development

7 The Determinants of Quality Experiences in an Emerging Wine Region

PART III: WINE MARKETING AND WINE TOURISM

8 Influences on Post-visit Wine Purchase (and non-purchase) by New Zealand Winery Visitors

9 Electronic Marketing and Wine Tourism

10 Understanding the Impact of Wine Tourism on Post-tour Purchasing Behaviour

PART IV: THE CELLAR DOOR

11 Wine Tourists in South Africa: a Demand-side Study

12 Younger Wine Tourists: a Study of Generational Differences in the Cellar Door Experience

13 Survey Timing and Visitor Perceptions of Cellar Door Quality

PART V: WINE FESTIVALS AND EVENTS

14 Wine Festivals and Tourism: Developing a Longitudinal Approach to Festival Evaluation

15 Analysis of Motivational and Promotional Effects of a Wine Festival

16 Strategic Planning for a Regional Wine Festival: the Margaret River Wine Region Festival

PART VI: WINE TOURS AND TRAILS

17 Nautical Wine Tourism: a Strategic Plan to Create a Nautical Wine Trail in the Finger Lakes Wine Tourism Region of New York State

18 Wine Tourism in Portugal: the Bairrada Wine Route

19 Are We There Yet? How to Navigate the Wine Trail

20 Conclusion: the Future of Wine Tourism Research, Management and Marketing

Index

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Q

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U

V

W

Y

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