Contents

Contributors

Preface

Part I: Public Opinion about Agricultural Biotechnology around the World

1 Perspectives on Communication about Agricultural Biotechnology

2 Public Perceptions of Agricultural Biotechnology in the UK: the Case of GM Foods

3 German Reactions to Genetic Engineering in Food Production

4 Mass Media and Public Perceptions of Red and Green Biotechnology: a Case Study from Switzerland

5 Genetically Modified Foods: US Public Opinion Research Polls

6 Biotechnology and Consumer Information

7 What do Brazilians think about Transgenics?

Part II: Theoretical Perspectives

8 Where do Science Debates Come From? Understanding Attention Cycles and Framing

9 Opinion Climates, Spirals of Silence and Biotechnology: Public Opinion as a Heuristic for Scientific Decision-making

10 The Hostile Media Effect and Opinions about Agricultural Biotechnology

11 Risk Communication, Risk Beliefs and Democracy: the Case of Agricultural Biotechnology

Part III: Communicating about Agricultural Biotechnology: Practical Experiences in International Settings

12 The GEO-PIE Project: Case study of Web-based Outreach at Cornell University, USA

13 Governing Controversial Technologies: Consensus Conferences as a Communications Tool

14 The Bt Maize Experience in the Philippines: a Multi-stakeholder Convergence

15 Food Aid Crisis and Communication about GM Foods: Experience from Southern Africa

16 Approval Process and Adoption of Bollgard Cotton in India: a Private Company Perspective

Index

A

B

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H

I

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M

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O

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Q

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T

U

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W

Y

Z