City Tourism ：National Capital Perspectives

Publication subTitle ：National Capital Perspectives

Author： Maitland R.; Ritchie B.W.

Publisher： CABI Publishing‎

Publication year： 2009

E-ISBN: 9781845935474

P-ISBN(Hardback): 9781845935467

Subject： F59 Tourism Economy

Keyword： Business and Economics Industries Hospitality Travel and Tourism Tourism Industry

Language： ENG

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Description

Capital city status attracts and drives tourism by enhancing a city’s appeal to the tourist and its international standing. With a focus on city tourism themes, this book examines subjects including the identity of a city in a tourism context and practical matters such as promoting the city as a product. By examining tourist activities in national capitals, the book addresses issues in capital city development as tourist destinations with a broad, international approach and case studies on major tourist cities.

Chapter

Contents

Contributors

National Capitals in the City Tourism System

1 Introduction: National Capitals and City Tourism

2 City Tourism: National Capital Perspectives

Imaging and Branding

3 The Capital City as a ‘Product’ Brand Under the Nation’s Corporate Umbrella

4 Images of Canberra: Destination Marketing and the Capital City of Australia

5 Migrating Capitals: Diverging Images of Tradition and Modernity in Japanese Urban Tourism

6 Branding and Positioning an African Capital City: the Case of Tshwane in South Africa

Visitor Experiences

7 Inside the Triangle: Images of a Capital

8 Seeing the Sites: Perceptions of London

9 Changing Visitor Perceptions of a Capital City: the Case of Wellington, New Zealand

10 The Relationship between Capital City Monumentality and Tourism in Valletta

Tourism Markets

11 Brussels: a Multilayered Capital City

12 Putting the Capital ‘C’ into Cardiff’s Identity as a Conference Tourism Destination

13 International Business Tourism: the Case of Dublin

14 School Excursion Management in National Capital Cities

Tourism Development

15 Twenty-three Districts in Search of a City: Budapest – the Capitaless Capital?

16 Reinvented National Capital City: the Case of Hanoi, Vietnam

17 Resurrecting Phoenicia: Tourist Landscapes and National Identity in the Heart of the Lebanese Capital

18 Diversifying the Tourism Product in Brussels: European Capital and Multicultural City

19 Modern Tourist Development and the Complexities of Cross-border Identities Within a Planned Capital Region

Future Developments

20 Conclusions and Future Directions for National Capital Tourism

Index