Tourism and Generation Y

Author： Benckendorff   P.J.; Moscardo   G.; Pendergast   D.  

Publisher： CABI Publishing‎

Publication year： 2009

E-ISBN: 9781845936020

P-ISBN(Hardback):  9781845936013

Subject： F59 Tourism Economy

Keyword： Business and Economics Industries Hospitality Travel and Tourism Tourism Industry

Language： ENG

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Description

Generation Y is a phenomenon identified by social scientists and social commentators, and is frequently discussed in the media. Referring to the current generation of young people, the label attributes to this generation modes of behaviour, values and attitudes distinct from previous generations. This book looks at Generation Y in a tourism context; in broad conceptual terms such as trends and behaviour, and in applied terms, for example looking at particular types of travel that Generation Y takes part in, and tourism marketing aimed specifically at them. This volume aims to define and examine the current and future generation of tourism workers and consumers, and will be an essential read for researchers and students in tourism studies and related industries.

Chapter

Contents

Contributors

About the Editors

Introduction

PART I: GEN Y AND TOURISM

1 Getting to Know the Y Generation

2 Mythbusting: Generation Y and Travel

3 Generation Y’s Travel Behaviours: a Comparison with Baby Boomers and Generation X

4 Understanding Generation-Y Tourists: Managing the Risk and Change Associated with a New Emerging Market

PART II: GEN Y TOURIST BEHAVIOUR

5 Generation Y as Wine Tourists: Their Expectations and Experiences at the Winery-cellar Door

6 Generation Y: Perspectives of Quality in Youth Adventure Travel Experiences in an Australian Backpacker Context

7 Nature-based Tourism in North America: is Generation Y the Major Cause of Increased Participation?

8 Tourism and the N Generation in a Dynamically Changing Society: the Case of South Korea

9 Beach Safety and Millennium Youth: Travellers and Sentinels

10 Personal Travel Safety: a New Generational Perspective

PART III: CAPITALIZING ON GEN Y AS CONSUMERS AND PRODUCERS

11 Adjusting Attitudes Using Traditional Media: Magazines Can Still Move Millennials

12 Understanding Generation Y’s Attitudes Towards a Career in the Industry

13 Generation Y and Work in Tourism and Hospitality: Problem? What Problem?

14 Generation Y’s Future Tourism Demand: Some Opportunities and Challenges

Index

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Y

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