Description
The consumption of culture is one of the most important aspects of tourism activity. Cultural tourism includes experiencing local culture, traditions and lifestyle, participation in arts-related activities, and visits to museums, monuments and heritage sites. This book reviews a wide range of qualitative and quantitative research methods applied to the field of cultural tourism, including surveys, mystery tourist visits, visitor tracking, grand tour narratives, collage, researcher-created video, photo-based interviews, ethnographic and actor-network approaches. It provides a practical guide on how to conduct research as well as a discussion and evaluation of the methods.
Chapter
PART I: THE EVOLUTION OF CULTURAL TOURISM RESEARCH
1 Developments and Perspectives in Cultural Tourism Research
2 The Traditional Quantitative Approach. Surveying Cultural Tourists: Lessons from the ATLAS Cultural Tourism Research Project
3 A Comparison of Quantitative and Qualitative Approaches: Complementarities and Trade-offs
4 Blurring Boundaries in Cultural Tourism Research
PART II: MIXED QUALITATIVE–QUANTITATIVE APPROACHES
5 The Cultural Destination Experience Audit Applied to the Tourist-historic City
6 Methodological Triangulation: the Study of Visitor Behaviour at the Hungarian Open Air Museum
7 Employing the Grand Tour Approach to Aid Understanding of Garden Visiting
8 Multi-method Research on Ethnic Cultural Tourism in Australia
9 Tracking the Urban Visitor: Methods for Examining Tourists’ Spatial Behaviour and Visual Representations
PART III: QUALITATIVE APPROACHES
10 An Application of Grounded Theory to Cultural Tourism Research: Resident Attitudes to Tourism Activity in Santiponce
11 Tales from the Field: Video and its Potential for Creating Cultural Tourism Knowledge
12 Using Photo-based Interviews to Reveal the Significance of Heritage Buildings to Cultural Tourism Experiences
13 Measuring the Image of a Cultural Tourism Destination through the Collage Technique
PART IV: INTERDISCIPLINARY APPROACHES
14 Ethnographic Research on Cultural Tourism: an Anthropological View
15 From Local to Global (and Back): Towards Glocal Ethnographies of Cultural Tourism
16 Assembling the Socio-material Destination: an Actor–Network Approach to Cultural Tourism Studies
17 Methods in Cultural Tourism Research: the State of the Art