Strategic Management in Tourism

Author： Moutinho   L.  

Publisher： CABI Publishing‎

Publication year： 2000

E-ISBN: 9780851999265

P-ISBN(Paperback): 9780851992822

Subject： F590.1 旅游规划与管理体制

Keyword： Tourism Industry Sport and Leisure Industries

Language： ENG

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Description

This book contains coverage and analytical discussion of the three key areas of contemporary tourism management: evaluation of the most important global trends in tourism; analysis of the impact of crucial environmental issues and their implications; and the major factors affecting international tourism management. The aim of this advanced textbook is to provide a synthesis of integrated strategic management in tourism that will benefit students in their future careers. It will also be useful to professionals working in the tourism sector.

Chapter

Contributors

Preface

Part One The Tourism Environment

1 Trends in Tourism

2 The Marketing Environment for Travel and Tourism

Part Two Tourism Marketing Management

3 Consumer Behaviour

4 Tourism Marketing Research

5 Segmentation, Targeting, Positioning and Strategic Marketing

Part Three Functional Management in Tourism

6 Human Resource Issues in Travel and Tourism

7 Financial Management in Tourism

8 Operations Management

9 Strategic Quality Management

Part Four Strategic Planning in Tourism

10 Strategic Planning

11 The Marketing Planning Index: A Tool for Measuring Strategic Marketing Effectiveness in the Hospitality Sector

12 Demand Modelling and Forecasting

13 International Tourism Management

Index

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