Publication subTitle :The Selection of Benchmarking Partners
Publisher: CABI Publishing
Publication year: 2002
E-ISBN: 9780851997568
P-ISBN(Hardback): 9780851995533
Subject: F590 Tourism Economic Theory and Methods
Keyword: Tourism Industry Sport and Leisure Industries
Language: ENG
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Description
This comprehensive and unique work offers a methodological framework for answering key benchmarking questions, with world-wide coverage and usage. Benchmarking is a buzzword of the last decade that describes a method for comparing different companies, by measuring various data, performance and goals. This book focuses on the methodological aspects of the right selection of benchmarking partners.
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