Destination Benchmarking ：Concepts, Practices and Operations

Publication subTitle ：Concepts, Practices and Operations

Author： Kozak M.

Publisher： CABI Publishing‎

Publication year： 2003

E-ISBN: 9780851998756

P-ISBN(Hardback): 9780851997452

Subject： F590.6 旅游企业组织与管理

Keyword： Pharmaceutical Industries

Language： ENG

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Description

Develops a specific benchmarking methodology relevant to international tourism destinations. This book evaluates different approaches to benchmarking, and their application within tourism

Chapter

Preface

Acknowledgements

1 Overview of Benchmarking Theory

2 Evaluating Benchmarking Studies in Tourism

3 Towards Destination Benchmarking

4 Measures of Destination Benchmarking

5 Internal Destination Benchmarking

6 External Destination Benchmarking

7 Generic Destination Benchmarking

8 Data Collection and Analysis

9 Destination Benchmarking: Characteristics and Limitations

10 Conclusion

References

Index

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