Effects of price discounts and bonus packs on online impulse buying

Publisher: Scientific Journal Publishers

ISSN: 0301-2212

Source: Social Behavior and Personality: An international journal, Vol.42, Iss.8, 2014-09, pp. : 1293-1302

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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