Description
Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies.
Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter presents one form of social media, such as e-mail, Twitter, Facebook, Flickr, and Youtube. In addition, there are descriptions of each system, the nature of networks when people interact, and types of analysis for identifying people, documents, groups, and events.
- Walks you through NodeXL, while explaining the theory and development behind each step, providing takeaways that can apply to any SNA
- Demonstrates how visual analytics research can be applied to SNA tools for the mass market
- Includes case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and wikis
- Download companion materials and resources at https://nodexl.codeplex.com/documentation
Chapter
PART I: GETTING STARTED WITH ANALYZING SOCIAL MEDIA NETWORKS
Chapter 1. Introduction to Social Media and Social Networks
1.2 A HISTORICAL PERSPECTIVE
1.3 THE RISE OF SOCIAL MEDIA AS CONSUMER APPLICATIONS
1.4 INDIVIDUAL CONTRIBUTIONS GENERATE PUBLIC WEALTH
1.5 WHO SHOULD READ THIS BOOK
1.6 APPLYING SOCIAL MEDIA TO NATIONAL PRIORITIES
1.8 PRACTITIONER'S SUMMARY
Chapter 2. Social Media: New Technologies of Collaboration
2.3 SOCIAL MEDIA DESIGN FRAMEWORK
2.4 SOCIAL MEDIA EXAMPLES
2.5 PRACTITIONER’S SUMMARY
Chapter 3. Social Network Analysis: Measuring, Mapping, and Modeling Collections of Connections
3.2 THE NETWORK PERSPECTIVE
3.4 THE NETWORK ANALYSIS RESEARCH AND PRACTITIONER LANDSCAPE
3.5 NETWORK ANALYSIS METRICS
3.6 SOCIAL NETWORKS IN THE ERA OF ABUNDANT COMPUTATION
3.7 THE ERA OF ABUNDANT SOCIAL NETWORKS: FROM THE DESKTOP TO YOUR POCKET
3.8 TOOLS FOR NETWORK ANALYSIS
3.9 NODE-LINK DIAGRAMS: VISUALLY MAPPING SOCIAL NETWORKS
3.10 COMMON NETWORK ANALYSIS QUESTIONS APPLIED TO SOCIAL MEDIA
3.11 PRACTITIONER’S SUMMARY
PART II: NODEXL TUTORIAL: LEARNING BY DOING
Chapter 4. Getting Started with NodeXL, Layout, Visual Design, and Labeling
4.2 DOWNLOADING AND INSTALLING NODEXL
4.3 GETTING STARTED WITH NODEXL
4.4 LAYOUT: ARRANGING VERTICES IN THE GRAPH PANE
4.5 VISUAL DESIGN: MAKING NETWORK DISPLAYS MEANINGFUL
4.6 LABELING: ADDING TEXT LABELS TO VERTICES AND EDGES
4.7 PRACTITIONER’S SUMMARY
Chapter 5. Calculating and Visualizing Network Metrics
5.3 COMPUTING GRAPH METRICS
5.4 LES MISÉRABLES CO-APPEARANCE NETWORK
5.5 PRACTITIONER’S SUMMARY
Chapter 6. Preparing Data and Filtering
6.2 SERIOUS EATS NETWORK EXAMPLE
6.3 FILTERING TO REDUCE CLUTTER AND REVEAL IMPORTANT FEATURES
6.4 PUTTING IT ALL TOGETHER
6.5 PRACTITIONER'S SUMMARY
Chapter 7. Clustering and Grouping
7.2 THE 2007 SENATE VOTING ANALYSIS
7.3 LES MISÉRABLES CHARACTER CLUSTERS
7.4 FEDERAL COMMUNICATIONS COMMISSION (FCC) LOBBYING COALITION NETWORK
7.5 PRACTITIONER’S SUMMARY
PART III: SOCIAL MEDIA NETWORK ANALYSIS CASE STUDIES
Chapter 8. Email: The Lifeblood of Modern Communication
8.2 HISTORY AND DEFINITION OF EMAIL
8.4 WHAT QUESTIONS CAN BE ANSWERED BY ANALYZING EMAIL NETWORKS?
8.5 WORKING WITH EMAIL DATA
8.6 CLEANING EMAIL DATA IN NODEXL
8.7 ANALYZING PERSONAL EMAIL NETWORKS
8.8 CREATING A LIVING ORG-CHART WITH AN ORGANIZATIONAL EMAIL NETWORK
8.9 HISTORICAL AND LEGAL ANALYSIS OF ENRON EMAIL
8.10 PRACTITIONER’S SUMMARY
Chapter 9. Thread Networks: Mapping Message Boards and Email Lists
9.2 HISTORY AND DEFINITION OF THREADED CONVERSATION
9.3 WHAT QUESTIONS CAN BE ASKED
9.4 THREADED CONVERSATION NETWORKS
9.5 ANALYZING A TECHNICAL SUPPORT EMAIL LIST: CCS-D
9.6 FINDING A NEW COMMUNITY ADMINISTRATOR FOR THE ABC-D EMAIL LIST
9.7 UNDERSTANDING GROUPS AT RAVELRY
9.8 PRACTITIONER’S SUMMARY
Chapter 10. Twitter: Conversation, Entertainment, and Information, All in One Network!
10.2 THE NUTS AND BOLTS OF TWITTER
10.5 DISCOVERY WITH TWITTER
10.6 PRACTITIONER'S SUMMARY
Chapter 11. Visualizing and Interpreting Facebook Networks
11.1 INTRODUCTION TO FACEBOOK: THE WORLD’S SOCIAL GRAPH
11.2 THE HISTORY OF FACEBOOK
11.3 WHY MAP A FACEBOOK NETWORK?
11.4 WHAT KIND OF NETWORK IS A FACEBOOK FRIENDSHIP NETWORK?
11.5 GETTING YOUR DATA INTO NODEXL
11.6 CREATING A BASIC FACEBOOK VISUALIZATION
11.7 ORDERED AND NONORDERED DATA AND ATTRIBUTES
11.8 FRIEND WHEEL TO PINWHEEL: A FACEBOOK VISUALIZATION THE NODEXL WAY
11.9 PRACTITIONER’S SUMMARY
11.10 RESEARCHER’S AGENDA
Chapter 12. WWW Hyperlink Networks
12.3 THE VOSON DATA PROVIDER
12.4 EXAMPLE 1: WHO LINKS TO MY ORGANIZATION’S WEB SITE?
12.5 EXAMPLE 2: WHAT IS THE HYPERLINK NETWORK OF THIS FIELD/INDUSTRY/SECTOR?
12.6 BLOGS, TEMPORAL CHANGES, AND NETWORK FLOW
12.7 PRACTITIONER’S SUMMARY
Chapter 13. Flickr: Linking People, Photos, and Tags
13.4 WHAT QUESTIONS CAN BE ANSWERED BY ANALYZING FLICKR NETWORKS?
13.5 IMPORTING FLICKR DATA INTO NODEXL
13.6 WORKING WITH THE FLICKR DATA
13.7 ANALYZING FLICKR NETWORKS WITH NODEXL
13.8 PRACTITIONER’S SUMMARY
Chapter 14. YouTube: Contrasting Patterns of Content, Interaction, and Prominence
14.5 HUBS, GROUPS, AND LAYERS: WHAT QUESTIONS CAN SOCIAL NETWORK ANALYSIS OF YOUTUBE ANSWER?
14.6 IMPORTING YOUTUBE DATA INTO NODEXL
14.7 PREPARING YOUTUBE NETWORK DATA
14.8 ANALYZING YOUTUBE NETWORKS
14.9 PRACTITIONER’S SUMMARY
14.10 RESEARCHER’S AGENDA
Chapter 15. Wiki Networks: Connections of Creativity and Collaboration
15.2 KEY FEATURES OF WIKI SYSTEMS
15.3 WIKI NETWORKS FROM EDIT ACTIVITY
15.4 IDENTIFYING DIFFERENT TYPES OF EDITORS WITHIN A WIKI PROJECT
15.5 NODEXL VISUALIZATION STRATEGIES FOR REVEALING DISTINCT USER TYPES
15.6 IDENTIFYING HIGH-QUALITY CONTRIBUTORS IN ARTICLE TALK PAGES
15.7 NAVIGATING LOSTPEDIA: USING NODEXL TO REVEAL THE LARGE-SCALE COLLABORATIVE STRUCTURE OF WIKI SYSTEMS
15.8 DATA COLLECTION FROM WIKI SYSTEMS
15.9 PRACTITIONER’S SUMMARY
15.10 RESEARCHER’S AGENDA
Appendix: NodeXL for Programmers
A.1 IMPORTING CUSTOM GRAPH DATA
A.2 CUSTOM GRAPHING APPLICATIONS
Analyzing Social Media Networks with NodeXL
：Insights from a Connected World
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