Front Cover

Designing apparel for consumers: The impact of body shape and size

Copyright

Contents

Contributor contact details

Woodhead Publishing Series in Textiles

Part I Identifying shape, size, body volume and psychological aspects of designing apparel

1 Body shape and its influence on apparel size and consumer choices

1.1 Introduction

1.2 Background to sizing

1.3 Body shape research

1.4 Applying the data

1.5 The reality of retail

1.6 The consumer experience

1.7 Future trends

1.8 Conclusion

2 Creation of ready-made clothing: the development and future of sizing systems

2.1 Introduction

2.2 The relationship of apparel products to the body

2.3 The development of sizing systems

2.4 Apparel industry methods of creating ready-made garments

2.5 Why standard sizing is complicated by body shape variation

2.6 An emerging mass customization model for clothing sizing

2.7 Conclusion

2.8 Future trends

2.9 Sources of further information and advice

2.10 References

3 National sizing surveys: techniques, data analysis and apparel product development

3.1 Introduction

3.2 Survey design

3.3 Data collection

3.4 Data analysis

3.5 Applications for apparel

3.6 Other applications

3.7 Conclusion

3.8 References

4 Body shape and weight distribution: the Body Volume Index (BVI) and the Body Mass Index (BMI)

4.1 Introduction

4.2 The Body Mass Index (BMI) and the development of the Body Volume Index (BVI)

4.3 Research on the use of the BVI

4.4 Assessing the value of the BVI

4.5 Conclusion

4.6 Sources of further information and advice

4.7 References

5 Psychological and sociological factors influencing consumers’ choice of apparel

5.1 Introduction

5.2 The need to look young

5.3 The need to look marginal and rebellious

5.4 The need to be authentic

5.5 The need to constantly change appearances

5.6 The need to expose the body

5.7 The need to look attractive

5.8 The need to attract attention

5.9 The need to look sporty

5.10 The need to be ethical

5.11 Conclusion

5.12 References

Part II Understanding sizing and shapes requirements and choices of particular customer groups

6 Infants and children: understanding sizing, body shapes and apparel requirements for infants and children

6.1 Introduction

6.2 Understanding different body shapes of infants and children

6.3 Sizing requirements for particular populations of children

6.4 Key dimensions identifications

6.5 Clustering children’s body shapes and sizes

6.6 Classification of children’s body shapes

6.7 Sizing system development and designation

6.8 Future trends

6.9 Sources of further information and advice

6.10 References

7 Older consumers: understanding sizing, body shapes and requirements of apparel for this niche

7.1 Introduction

7.2 Understanding different body shapes of older consumers

7.3 Sizing requirements for the older consumer: the design for ageing well project

7.4 Examples of specific styles for particular body sizes and shapes amongst older consumers: aesthetic needs

7.5 Examples of specific styles for particular body sizes and shapes amongst older consumers: needs of the body

7.6 Future trends

7.7 Sources of further information and advice

7.8 References

8 Overweight and obese consumers: shape and sizing to design apparel that fits this specific market

8.1 Introduction

8.2 Understanding different body shapes of obese consumers

8.3 Sizing requirements for obese consumers

8.4 Specific styles for the obese consumer

8.5 Future trends

8.6 Sources of further information and advice

8.7 References

9 Asian and Caucasian: designing apparel for these two different ethnic groups

9.1 Introduction

9.2 Understanding different body shapes: the case of North American college students from Asian and Caucasian ethnic groups

9.3 Sizing requirements for different ethnic populations

9.4 Examples of specific styles for different ethnic populations

9.5 Future trends

9.6 Sources of further information and advice

9.7 References

10 Males: understanding sizing requirements for male apparel

10.1 Introduction

10.2 Key issues for comparison

10.3 Understanding different male body shapes

10.4 Sizing requirements for male apparel

10.5 Examples of sizing systems for male apparel

10.6 Future trends

10.7 Sources of further information and advice

10.8 References

11 Male and female consumers: segmenting consumers in the apparel market by body shape and other factors

11.1 Introduction

11.2 Techniques to cluster body shapes

11.3 Body shapes amongst the female French population

11.4 Body shapes amongst the male French population

11.5 Conclusion

11.6 References

12 Pregnant women: understanding pregnant women’s shape, sizing and apparel style preferences

12.1 Introduction

12.2 Identifying target markets

12.3 Key stages in pregnancy

12.4 Pregnancy and apparel choice

12.5 Maternity wear: a brief history

12.6 Meeting the needs of a target market: body measurement and fit satisfaction

12.7 Case study: pregnant women in Hong Kong

12.8 Conclusion

12.9 References

13 Plus size Black and Latino women: the implications of body shape and size for apparel design

13.1 Introduction

13.2 Plus size models in the fashion world

13.3 Causality and reality: body size among Black and Latino women

13.4 Plus size clothing designers who hire Black and Latina models

13.5 Conclusion and future trends

13.6 References

14 Intimate apparel: designing intimate apparel to fit different body shapes

14.1 Introduction

14.2 Measuring breast volume

14.3 Designing intimate apparel to fit different body shapes

14.4 Smart materials in intimate apparel

14.5 Technologies used in intimate apparel

14.6 Conclusion

14.7 References

15 Headwear: designing headwear to fit the size and shape of Western and Asian populations

15.1 Introduction

15.2 Types of headwear

15.3 Head physiology

15.4 Sizing systems for headgear

15.5 Head anthropometrics and design

15.6 Head models

15.7 Future trends

15.8 Sources of further information and advice

15.9 References

Index