Description
Shake up and redefine the market by changing your game!
A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game… and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them.
‘Gamechangers’ are disruptive and innovative, they are more ambitious, with stretching vision and enlightened purpose. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don’t believe in being slightly cheaper or slightly better. Why be 10% better, when you could be 10 times better?
Gamechangers is built around 10 themes that are shaping the future of business, brought to life with 100 case studies from across the world, and 16 practical canvases to make the best ideas happen in your business. The book is supported by a range of seminars, workshops and digital resources.
Gamechangers offers guidance on:
- Thinking smarter and acting faster
- Embracing the new tricks of business
- Understanding how gamechangers dream and disrupt
- Delivering practical results and winning
Chapter
ACCELERATING EXPONENTIALLY
EXPLORING NEW POSSIBILITIES
HOW WILL YOU CHANGE THE GAME?
BE A REALITY DISTORTION FIELD
CHANGING THE WORLD, RIGHT NOW
ARE YOU READY TO CHANGE THE WORLD?
4.1 IDEAS . . . THE POWER OF IMAGINATION
4.2 AUDACIOUS . . . CREATING IDEAS WITH ATTITUDE
4.3 FORESIGHT . . . THINKING FROM THE FUTURE BACK
4.4 AMBITION . . . FINDING YOUR PURPOSE
4.5 RETHINK . . . SEE THINGS DIFFERENTLY
4.6 QUESTION TIME . . . DEFINING THE RIGHT PROBLEM
4.7 BE CREATIVE . . . CURIOUS AND CONNECTED
4.8 LESS IS MORE . . . WHAT TO DO WITH TOO MANY IDEAS
4.9 IDEAS FACTORY . . . BUILDING A WORLD OF IMAGINATION
5.1 KALEIDSCOPES . . . MAKING SENSE OF CHANGING MARKETS
5.2 REORDER . . . TECTONIC SHIFTS IN MARKETS
5.3 EASTWARDS . . . REAWAKENING THE ASIAN TIGER
5.4 SOUTHWARDS . . . AFRICA AND LATIN AMERICA
5.5 TRIBES . . . REDEFINING MARKETS BY ATTITUDE
5.6 MILLENNIALS . . . THE SHIFT TO GEN Y
5.7 WOMEN . . . THE SHIFT TO FEMALE
5.8 INSIGHTS . . . FINDING WHAT REALLY MATTERS
5.9 TRENDS . . . THE SHIFT IN PRIORITIES
6.1 GROWTH . . . FINDING THE HOTSPOTS AND WHITESPACES
6.2 DISRUPT . . . BREAKING THE OLD RULES
6.3 VISION . . . IMAGINING A BETTER PLACE
6.4 CHOICES . . . DEVELOPING AWINNING STRATEGY
6.5 FRAME . . . DEFINING YOUR OWN SPACE
6.6 SHAPE . . . WRITING THE NEW RULES OF THE GAME
6.7 PIVOT . . . MOVING FROM MEDIOCRITY TO MAGIC
6.8 HORIZONS . . . ROADMAP TO A BETTER FUTURE
6.9 PLAY . . . WINNING THE NEW GAME
7.1 PURPOSEFUL . . . BRANDS MAKE LIFE BETTER
7.2 ESSENCE . . . FINDING THE IDEA THAT DEFINES PEOPLE
7.3 ELEVATE . . . ENABLING PEOPLE TO ACHIEVE MORE
7.4 ACTIVATE . . . BRINGING BRANDS TO LIFE
7.5 PLATFORMS . . . CREATING SPACE TO EXPLORE AND ENGAGE
7.6 PROPOSITIONS . . . MAKING BRANDS SPECIFIC AND RELEVANT
7.7 STRETCH . . . EXTENDING BRANDS TO NEW MARKETS
7.8 PORTFOLIOS . . . ARCHITECTURES AND OPTIMIZATION
7.9 EVERYTHING . . . BECOMING A BRAND COMPANY
8.1 INNOVATION . . . MAKING THE WORLD A BETTER PLACE
8.2 CREATE . . . DIVERGE AND BE DEVIANT
8.3 DESIGN . . . ENGAGE WITH FUNCTION AND FORM
8.4 BREAKTHROUGHS . . . CREATING TODAY AND TOMORROW
8.5 INTEGRATE . . . INNOVATING EVERY ASPECT OF BUSINESS
8.6 BUSINESS MODELS . . . HOW THE BUSINESS WORKS
8.7 SIMPLER . . . THE ULTIMATE SOPHISTICATION
8.8 CHEAPER . . . FRUGAL THINKING TO FIND YOUR ‘JUGAARD’
8.9 TOGETHER . . . COLLABORATIVE, BETTER AND FASTER
9.1 RESONANCE . . . IN SYNC WITH YOUR AUDIENCE
9.2 IN CONTEXT . . . IT’S ABOUT MY WORLD, NOT YOURS
9.3 IN TIME . . . REAL-TIME, FAST AND TOPICAL
9.4 ON DEMAND . . . WHEN, WHERE AND HOW I WANT IT
9.5 MOMENT OF TRUTH . . . THE FOUR ‘RESONANCE POINTS’
9.6 CREATING CONTENT . . . THAT IS ‘LIQUID AND LINKED’
9.7 STORYTELLING . . . TURNING IDEAS INTO MEMORABLE STORIES
9.8 CONTAGIOUS . . . CATCHING THE IDEAS VIRUS
9.9 EXPERIENTIAL . . . FORGET ADS AND IMAGES, THINK PEOPLE
10.1 EXPERIENCES . . . SEE ME, FEEL ME, THRILL ME
10.2 ENABLING . . . IT’S NOT WHAT I BUY, IT’S WHAT I DO WITH IT
10.3 ENHANCING . . . STREAMLINING AND ELABORATING
10.4 EDUCATING . . . INCREASING THE POTENTIAL IMPACT
10.5 ENRICHING . . . ADDING EMOTION AND PERCEIVED VALUE
10.6 INTELLIGENT . . . BIG DATA-DRIVEN EXPERIENCES
10.7 DIGITAL . . . SOCIAL, LOCAL AND MOBILE
10.8 INTEGRATED . . . THE BRAND’S EXO-SKELETON
10.9 ENDURING . . . DOUBLE-LOOPED EXPERIENCES
11.1 RELATIONSHIPS . . . LOYALTY TO EACH OTHER, NOT TO BRANDS
11.2 NETWORKS . . . EXPONENTIAL VALUE OF CONNECTEDNESS
11.3 SOCIAL . . . PEOPLE MAKE NETWORKS WORK
11.4 ADVOCACY . . . BUILDING A GROUNDSWELL OF INFLUENCE
11.5 COMMUNITIES . . . TOGETHER WITH A SHARED PASSION
11.6 COLLABORATING . . . DOING MORE TOGETHER WITH CUSTOMERS
11.7 CURATING . . . MAKING LIFE SIMPLER TOGETHER
11.8 SHARING . . . SHARING IS FUN, PROFITABLE AND GOOD
11.9 MOVEMENTS . . . MARKETS WITH A MISSION
12.1 POSITIVE VALUE . . . BUSINESS THAT ADDS TO THE WORLD
12.2 CUSTOMER VALUE . . . ACHIEVING MORE FOR CUSTOMERS
12.3 ECONOMIC VALUE . . . CAPTURING THE FUTURE POTENTIAL
12.4 SUSTAINING VALUE . . . SUSTAINED AND SUSTAINABLE
12.5 CREATIVE GOOD . . . INNOVATING TO MAKE LIFE BETTER
12.6 CIRCULAR ECONOMY . . . NET POSITIVE BUSINESS MODEL
12.7 CIRCULAR STRATEGIES . . . MOVING FROM LINEAR TO CIRCULAR
12.8 TOGETHER . . . ENABLING PEOPLE TO DO MORE GOOD
12.9 LEGACY . . . WHAT YOUR BRAND LEAVES BEHIND
13.1 AMPLIFYING . . . THE CAPACITY TO ACHIEVE MORE
13.2 AMPLIFIERS . . . HOW A BUSINESS ACHIEVES MORE
13.3 LEADERSHIP . . . INSPIRING AND ENABLING PEOPLE
13.4 CREATIVES . . . INNOVATIVE PEOPLE ARE DIFFERENT
13.5 MINDFUL . . . HARNESSING THE ENTREPRENEURIAL MIND
13.6 COGNITION . . . CHANGE YOUR BRAIN TO CHANGE YOUR GAME
13.7 SPEEDBOATS . . . WINNING AS A SMALL BUSINESS
13.8 SUPERTANKERS . . . WINNING AS A LARGE BUSINESS
13.9 GAMECHANGER . . . BOLD, BRAVE AND BRILLIANT
WHO ARE THE GAMECHANGERS?
‘GAMECHANGERS’ BY SECTOR AND REGION
SMART SHOPPERS, SMART STORES
DIGITAL HYBRIDS, DATA AND MOBILE
PERSONAL, PREDICTIVE AND POSITIVE
DIGITAL AND MOBILE, CATALYSTS OF CHANGE
DESIGNS FOR A BETTER LIFE
HUMAN, INTUITIVE AND INTELLIGENT
SMART AND LUXURY, LOCAL AND GLOBAL
CATERPILLARS, SEAWEED AND iPODS
Gamechangers
：Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing
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