Related content

Influence of consumers' susceptibility to interpersonal influence, collective self-esteem and age on fashion clothing involvement: A study on Indian consumers

By Khare Arpita   Mishra Ankita   Parveen Ceeba   Srivastava Rajlaxmi  

Journal of Targeting, Measurement and Analysis for Marketing, Vol. 19, Iss. 3-4, 2011-09 ,pp. : 227-242

Palgrave Macmillan Ltd

Access to resources Recommend Favorite

Influence of collective self esteem on fashion clothing involvement among Indian women

By Khare Arpita   Mishra Ankita   Parveen Ceeba  

Journal of Fashion Marketing and Management, Vol. 16, Iss. 1, 2012-02 ,pp. : 42-63

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Influence of normative and informative values on fashion clothing involvement of Indian women

By Khare Arpita   Parveen Ceeba   Mishra Ankita  

Journal of Customer Behaviour, Vol. 11, Iss. 1, 2012-03 ,pp. : 9-32

Westburn Publishers Ltd

Access to resources Recommend Favorite

Studying Chinese generation Y consumers' involvement in fashion clothing and perceived brand status

By O'Cass Aron   Choy Eric  

Journal of Product and Brand Management, Vol. 17, Iss. 5, 2008-08 ,pp. : 341-352

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Fashion clothing consumption: antecedents and consequences of fashion clothing involvement

By O'Cass Aron  

European Journal of Marketing, Vol. 38, Iss. 7, 2004-07 ,pp. : 869-882

Emerald Group Publishing Ltd

Access to resources Recommend Favorite