Examining the relationship between branding and customers' attitudes toward banking services: Empirical evidence from Iran

Author: Jalilvand Mohammad Reza   Shahin Arash   Vosta Leila Nasrolahi  

Publisher: Emerald Group Publishing Ltd

ISSN: 1753-8394

Source: International Journal of Islamic and Middle Eastern Finance and Management, Vol.7, Iss.2, 2014-06, pp. : 214-227

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