The mediating effect of mood on in-store behaviour among Muslim shoppers

Author: Osman Syuhaily   Ong Fon Sim   Othman Md Nor   Khong Kok Wei  

Publisher: Emerald Group Publishing Ltd

ISSN: 1759-0833

Source: Journal of Islamic Marketing, Vol.5, Iss.2, 2014-06, pp. : 178-197

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