Consumer reaction to price increase: an investigation in gasoline industry

Author： Paswan Audhesh K.   Crawford John C.   Ngamsiriudom Waros   Nguyen Thuy  

Publisher： Emerald Group Publishing Ltd

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.23, Iss.3, 2014-05, pp. : 220-229

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