Related content

The influence of service quality and trade show effectiveness on post-show purchase intention

By Gottlieb Udo R.   Brown Mark R.   Drennan Judy  

European Journal of Marketing, Vol. 45, Iss. 11-12, 2011-11 ,pp. : 1642-1659

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The dimensionality of trade show performance in an emerging market

By Tafesse Wondwesen   Korneliussen Tor  

International Journal of Emerging Markets, Vol. 6, Iss. 1, 2011-01 ,pp. : 38-49

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The influence of purchasing strategies on performance

By Janda Swinder   Seshadri Srivatsa  

The Journal of Business and Industrial Marketing, Vol. 16, Iss. 4, 2001-07 ,pp. : 294-308

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer perceptions of trade show effectiveness: Scale development and validation within a B2C context

By Gottlieb Udo   Brown Mark   Ferrier Liz  

European Journal of Marketing, Vol. 48, Iss. 1-2, 2014-02 ,pp. : 89-107

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Is there new evidence to show that product and international diversification influence SMEs' performance?

By Muñoz-Bullón Fernando   Sanchez-Bueno Maria J.  

EuroMed Journal of Business, Vol. 6, Iss. 1, 2011-05 ,pp. : 63-76

Emerald Group Publishing Ltd

Access to resources Recommend Favorite