Looking beyond impulse buying: A cross-cultural and multi-domain investigation of consumer impulsiveness

Author: Sharma Piyush   Sivakumaran Bharadhwaj   Marshall Roger  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.48, Iss.5-6, 2014-05, pp. : 1159-1179

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next