Shopping orientation as a stable consumer disposition and its influence on consumers' evaluations of retailer communication

Author: Büttner Oliver B.   Florack Arnd   Göritz Anja S.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.48, Iss.5-6, 2014-05, pp. : 1026-1045

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