Struggles in organizational attempts to adopt new branding logics: the case of a marketizing university

Author： Aspara Jaakko Aula Hanna-Mari Tienari Janne Tikkanen Henrikki

ISSN： 1025-3866

Source： Consumption, Markets and Culture, Vol.17, Iss.6, 2014-11, pp. : 522-552

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