SME website implementation factors in the hospitality industry: Groundwork for a digital marketing roadmap

Author: Kriechbaumer Florian   Christodoulidou Natasa  

Publisher: Emerald Group Publishing Ltd

ISSN: 1755-4217

Source: Worldwide Hospitality and Tourism Themes, Vol.6, Iss.4, 2014-08, pp. : 328-351

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