Do affluent customers care when luxury brands go mass?: The role of product type and status seeking on luxury brand attitude

Author: Yang Wan   Mattila Anna S.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0959-6119

Source: International Journal of Contemporary Hospitality Management, Vol.26, Iss.4, 2014-05, pp. : 526-543

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next