Methodologies for monitoring website performance: Assessing the effectiveness of AdWords campaigns on a tourist SME website

Author: Moral Paz   Gonzalez Pilar   Plaza Beatriz  

Publisher: Emerald Group Publishing Ltd

ISSN: 1468-4527

Source: Online Information Review, Vol.38, Iss.4, 2014-06, pp. : 575-588

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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