The impact of personal innovativeness on product aesthetics and self-connection with brand: a case study of mobile phone users

Author: Tan Wee Kheng   Sie Meng Syun  

Publisher: Taylor & Francis Ltd

E-ISSN: 1362-3001|34|3|316-325

ISSN: 1362-3001

Source: Behaviour and Information Technology, Vol.34, Iss.3, 2015-03, pp. : 316-325

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Abstract