How Are People Enticed to Disclose Personal Information Despite the Privacy Concerns in Social Network Sites? The Calculus Between Benefit and Cost

Publisher： John Wiley & Sons Inc

E-ISSN： 2330-1643|66|4|839-857

ISSN： 2330-1635

Source： JOURNAL OF THE ASSOCIATION FOR INFORMATION SCIENCE AND TECHNOLOGY, Vol.66, Iss.4, 2015-04, pp. : 839-857

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