Marketing Nutrition
Publisher： University of Illinois Press
Publication year： 2005
E-ISBN: 9780252092794
P-ISBN(Paperback): 9780252029424
Subject： R151 Nutrition
Keyword： 贸易经济
Language： ENG
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Description
Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Misunderstanding consumers has lead to floundering sales for soy foods; embarrassing results for expensive Five-a-Day for Better Health programs; and uneaten mountains of vegetables at homes and in school cafeterias. Brian Wansink's Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. _x000B_