Cross-Cultural Innovation
Author： Jöstingmeier Bernd;Boeddrich Heinz-Jürgen
Publisher： Oldenbourg Wissenschaftsverlag
Publication year： 2007
E-ISBN: 9783486843903
P-ISBN(Paperback): 9783486583212
P-ISBN(Hardback): 9783486583212
Subject： F273.1 Technology Management of Enterprise
Keyword： 经济计划与管理
Language： ENG
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Description
Cross-Cultural Innovations are new and origin problem solutions, which are generated in confronting problems with cross-cultural aspects. In many cases such solutions are breakthroughs and the start of a paradigm shift. Another advantage of such solutions is that they even influence the subconscious of stakeholders’ problems. Only cross-cultural solutions minimize the risk of hidden problems which develop under the surface in merger projects. Especially mergers of big companies are successful if change-managers are able to transfer cross-cultural conflicts in new challenging objectives. Bridging cultural gaps by visionary leadership is the way to bring people together and to create new common innovative enterprises or departments.