Understanding factors influencing consumer attitudes toward cause‐related marketing

Publisher: John Wiley & Sons Inc

E-ISSN: 1479-103x|20|1|52-70

ISSN: 1465-4520

Source: INTERNATIONAL JOURNAL OF NONPROFIT & VOLUNTARY SECTOR MARKETING (ELECTRONIC), Vol.20, Iss.1, 2015-02, pp. : 52-70

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Abstract