Corporate branding: Where are we? A systematic communication-based inquiry

Author: Biraghi Silvia   Gambetti Rossella Chiara  

Publisher: Routledge Ltd

E-ISSN: 1466-4445|21|4|260-283

ISSN: 1466-4445

Source: Journal of Marketing Communications, Vol.21, Iss.4, 2015-07, pp. : 260-283

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Abstract