![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Author: Biraghi Silvia Gambetti Rossella Chiara
Publisher: Routledge Ltd
E-ISSN: 1466-4445|21|4|260-283
ISSN: 1466-4445
Source: Journal of Marketing Communications, Vol.21, Iss.4, 2015-07, pp. : 260-283
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Corporate branding and corporate brand performance
By Harris Fiona Chernatony Leslie de
European Journal of Marketing, Vol. 35, Iss. 3-4, 2001-04 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Bringing the corporation into corporate branding
By Hatch Mary Jo Schultz Majken
European Journal of Marketing, Vol. 37, Iss. 7-8, 2003-08 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
The six conventions of corporate branding
European Journal of Marketing, Vol. 37, Iss. 7-8, 2003-08 ,pp. :