Consumer perceptions of carbon labeling in print advertising: Hype or effective communication strategy?

E-ISSN： 1466-4445|21|4|300-315

ISSN： 1466-4445

Source： Journal of Marketing Communications, Vol.21, Iss.4, 2015-07, pp. : 300-315

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Consumer responses to incomplete information in print apparel advertising

By Hsu Jane Lu Mo Roxy Hsien-Chen

Journal of Fashion Marketing and Management, Vol. 13, Iss. 1, 2009-02 ,pp. : 66-78

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Advertising strategy and effective advertising: comparing the USA and Australia

By Frazer Charles F. Sheehan Kim Bartel Patti Charles H.

Journal of Marketing Communications, Vol. 8, Iss. 3, 2002-09 ,pp. : 149-164

Routledge Ltd

Access to resources Recommend Favorite

Older adults' perceptions and understanding of direct-to-consumer advertising

By Jones Sandra C. Mullan Judy

Journal of Consumer Marketing, Vol. 23, Iss. 1, 2006-00 ,pp. : 6-14

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The impact of consumer characteristics and campaign related factors on brand confusion in print advertising

By Brengman Malaika Geuens Maggie De Pelsmacker Patrick

Journal of Marketing Communications, Vol. 7, Iss. 4, 2001-12 ,pp. : 231-243

Routledge Ltd

Access to resources Recommend Favorite

Advertising Strategy Implications of Consumer Evaluation Process Models

By Angelmar R. Pras B.

European Journal of Marketing, Vol. 11, Iss. 4, 1993-12 ,pp. : 320-326

Emerald Group Publishing Ltd

Access to resources Recommend Favorite