The Strange Case of the Goddess Peitho: Classical Antecedents of Public Relations’ Ambivalence Toward Persuasion

Author： Marsh Charles  

Publisher： Routledge Ltd

E-ISSN： 1532-754X|27|3|229-243

ISSN： 1062-726X

Source： Journal of Public Relations Research, Vol.27, Iss.3, 2015-05, pp. : 229-243

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