Using Twitter to engage with customers: a data mining approach

Author： Díaz-Martín Ana M.   Rozano Mercedes   Menéndez-Benito Héctor David  

Publisher： Emerald Group Publishing Ltd

ISSN： 1066-2243

Source： Internet Research: Electronic Networking Applications and Policy, Vol.25, Iss.3, 2015-06, pp. : 416-434

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