Is diffusion of marketing competence necessary for a market orientation? A comparative investigation of marketing managers and their defining traits

Author： Thompson Scott A Lounsbury John W Dantas Danilo

Publisher： Emerald Group Publishing Ltd

E-ISSN： 1758-8049|33|3|469-484

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.33, Iss.3, 2015-05, pp. : 469-484

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