Integrating price promotions into the switch of brands model for approximating variety-seeking behaviour

Author: Knoll Viktoria  

Publisher: Emerald Group Publishing Ltd

E-ISSN: 1758-4108|117|2|588-603

ISSN: 0007-070X

Source: British Food Journal, Vol.117, Iss.2, 2015-02, pp. : 588-603

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Abstract