The impact of brand authenticity on brand attachment in the food industry

Author: Liapati Georgia   Kouletsis Georgios   Koniordos Michalis  

Publisher: Emerald Group Publishing Ltd

E-ISSN: 1758-4108|117|2|538-552

ISSN: 0007-070X

Source: British Food Journal, Vol.117, Iss.2, 2015-02, pp. : 538-552

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Abstract