Consumers' processing mindset as a moderator of the effect of country-of-origin product stereotype

Publisher: Scientific Journal Publishers

E-ISSN: 1179-6391|43|8|1371-1384

ISSN: 0301-2212

Source: Social Behavior and Personality: An international journal, Vol.43, Iss.8, 2015-09, pp. : 1371-1384

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract