Testing a conceptual model of Facebook brand page communities

Author： ShaoWeiDepartment of Marketing   Griffith University   Gold Coast   Australia.   RossMitchellDepartment of Marketing   Griffith University   Gold Coast   Australia.  

Publisher： Emerald Group Publishing Ltd

E-ISSN： 2040-7130|9|3|239-258

ISSN： 2040-7122

Source： Journal of Research in Interactive Marketing, Vol.9, Iss.3, 2015-08, pp. : 239-258

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