Author： LievenTheoCenter for Customer Insight University of St. Gallen St. Gallen Switzerland GrohmannBiancaJohn Molson School of Business Concordia University Montreal Canada HerrmannAndreasCenter for Customer Insight University of St. Gallen St. Gallen Switzerland LandwehrJan R.Department of Product Management and Marketing Communications Goethe University Frankfurt Germany van TilburgMiriamCenter for Customer Insight University of St. Gallen St. Gallen Switzerland
Publisher： Emerald Group Publishing Ltd
E-ISSN： 1758-7123|49|1-2|146-169
ISSN： 0309-0566
Source： European Journal of Marketing, Vol.49, Iss.1-2, 2015-02, pp. : 146-169
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