How shopping orientation influences the effectiveness of monetary and nonmonetary promotions

Author： BüttnerOliver B.Applied Social Psychology and Consumer Research Laboratory University of Vienna Vienna Austria FlorackArndApplied Social Psychology and Consumer Research Laboratory University of Vienna Vienna Austria. GöritzAnja S.Department of Work and Organizational Psychology University of Freiburg Freiburg Germany

Publisher： Emerald Group Publishing Ltd

E-ISSN： 1758-7123|49|1-2|170-189

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.49, Iss.1-2, 2015-02, pp. : 170-189

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