Author： Jintao Wu Department of Management (Lingnan College) Sun Yat-Sen University Guangzhou ChinaDepartment of Management (Lingnan College) Sun Yat-Sen University Guangzhou China Na Wen Department of Marketing (College of Business) City University of Hong Kong Kowloon Hong KongDepartment of Marketing (College of Business) City University of Hong Kong Kowloon Hong Kong Wenyu Dou Department of Marketing (College of Business) City University of Hong Kong Kowloon Hong KongDepartment of Marketing (College of Business) City University of Hong Kong Kowloon Hong Kong Junsong Chen Department of Business Administration (School of Business) East China University of Science and Technology Shanghai ChinaDepartment of Business Administration (School of Business) East China University of Science and Technology Shanghai China
Publisher： Emerald Group Publishing Ltd
E-ISSN： 1758-7123|49|1-2|262-276
ISSN： 0309-0566
Source： European Journal of Marketing, Vol.49, Iss.1-2, 2015-02, pp. : 262-276
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