Inside City Tourism
：A European Perspective
( 1 )
Publication subTitle ：A European Perspective
Publication series ：1
Author： Heeley Prof. John
Publisher： Channel View Publications
Publication year： 2011
E-ISBN: 9781845411725
P-ISBN(Paperback): 9781845411701
P-ISBN(Hardback): 9781845411701
Subject： F59 Tourism Economy;F7 Trade Economy;F713.3 merchandising
Keyword： 贸易经济
Language： ENG
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Description
This book explores how cities use tourism to bolster their economies and image, appraising it in terms of history, measurement, structure, operations and leadership. It combines both theory and practice and uses new and original case materials to exemplify mainstream approaches to city marketing and identify recurrent problems and opportunities.
Chapter