Urban Destination Marketing in Contemporary Europe ：Uniting Theory and Practice ( 1 )

Publication subTitle ：Uniting Theory and Practice

Publication series ：1

Author： Heeley Prof. John

Publisher： Channel View Publications‎

Publication year： 2015

E-ISBN: 9781845414948

P-ISBN(Paperback): 9781845414924

P-ISBN(Hardback): 9781845414931

Subject： F59 Tourism Economy;F7 Trade Economy;F713.3 merchandising;TU984 Urban Planning

Keyword：贸易经济

Language： ENG

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Description

This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs).

Chapter

Contents

Figures

Tables

Acknowledgements

Foreword

Preface: Bradford, 1980–2014

1 Introduction

Part 1 Practice

2 The Practitioners: Profiling the Ubiquitous DMO

3 Urban Destination Marketing Operations

Part 2 Theory

4 A Critique of the Theory of Marketing Competitive Advantage

5 Towards a New ‘Middle-range’ Theory: The Dynamics of Urban Destination Marketing

Epilogue: Coventry, Millennium Eve, 1999

References

Index

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