Publication subTitle :Uniting Theory and Practice
Publication series :1
Author: Heeley Prof. John
Publisher: Channel View Publications
Publication year: 2015
E-ISBN: 9781845414948
P-ISBN(Paperback): 9781845414924
P-ISBN(Hardback): 9781845414931
Subject: F59 Tourism Economy;F7 Trade Economy;F713.3 merchandising;TU984 Urban Planning
Keyword: 贸易经济
Language: ENG
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Description
This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs).
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