Tourism Marketing
：A Collaborative Approach
( 1 )
Publication subTitle ：A Collaborative Approach
Publication series ：1
Author： Fyall Dr. Alan;Garrod Dr. Brian
Publisher： Channel View Publications
Publication year： 2004
E-ISBN: 9781873150917
P-ISBN(Paperback): 9781873150894
P-ISBN(Hardback): 9781873150894
Subject： F590.8 旅游市场
Keyword： 贸易经济
Language： ENG
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Description
This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. It introduces concepts, theories and issues central to inter-organisational collaboration and includes a series of detailed thematic chapters.