The Effects of Rhetorical Figures and Cognitive Load in Word‐of‐Mouth Communications

Publisher: John Wiley & Sons Inc

E-ISSN: 1520-6793|32|10|1017-1030

ISSN: 0742-6046

Source: PSYCHOLOGY & MARKETING, Vol.32, Iss.10, 2015-10, pp. : 1017-1030

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Abstract