Is It Really Love? A Comparative Investigation of the Emotional Nature of Brand and Interpersonal Love

Publisher: John Wiley & Sons Inc

E-ISSN: 1520-6793|32|6|624-634

ISSN: 0742-6046

Source: PSYCHOLOGY & MARKETING, Vol.32, Iss.6, 2015-06, pp. : 624-634

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Abstract