Decoding the New Consumer Mind: How and Why We Shop and Buy, by KitYarrow, Hoboken, NJ: John Wiley & Sons, 2014. ISBN: 978‐1‐118‐64768‐4.

Publisher： John Wiley & Sons Inc

E-ISSN： 1520-6793|32|6|696-696

ISSN： 0742-6046

Source： PSYCHOLOGY & MARKETING, Vol.32, Iss.6, 2015-06, pp. : 696-696

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