Positive Affect and Malleable Mental Accounting: An Investigation of the Role of Positive Affect in Flexible Expense Categorization and Spending

Publisher: John Wiley & Sons Inc

E-ISSN: 1520-6793|32|6|670-677

ISSN: 0742-6046

Source: PSYCHOLOGY & MARKETING, Vol.32, Iss.6, 2015-06, pp. : 670-677

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Abstract