Two‐echelon manufacturer–retailer supply chain strategies with price, quality, and promotional effort sensitive demand

Publisher: John Wiley & Sons Inc

E-ISSN: 1475-3995|969-6016|6|1071-1095

ISSN: 0969-6016

Source: INTERNATIONAL TRANSACTIONS IN OPERATIONAL RESEARCH, Vol.969-6016, Iss.6, 2015-11, pp. : 1071-1095

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Abstract