Why Eco‐labels can be Effective Marketing Tools: Evidence from a Study on Italian Consumers

E-ISSN： 1099-0836|24|4|252-265

ISSN： 0964-4733

Source： BUSINESS STRATEGY AND THE ENVIRONMENT, Vol.24, Iss.4, 2015-05, pp. : 252-265

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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